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LIC, PNB to enter into bancassurance agreement
Date 16 Mar 2009 12:34:34 IST , The Hindu Buisness Line.    Tags: Insurance
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New Delhi, March 15 State-owned life insurer LIC Corporation of India is likely to sign a bancassurance agreement with Punjab National Bank on Monday.

Bancassurance is the selling of insurance products by a bank. Such an agreement would pave the way for state-owned PNB to distribute LIC’s products through its 4,000-plus branch network across the country, industry sources said. Life insurers, including private insurers, are keen to enter into bancassurance agreements as they see it as a viable distribution model. The current economic slowdown has also strengthened the case for such alliances.

 
   
 



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