Private insurer Max New York Life today launched a unit-linked customised insurance plan, FLEXI Fortune.

"Max New York Life has designed FLEXI Fortune keeping in mind the varied needs of people. The product offers the flexibility to choose policy tenure and protection multiple to the consumers, which is best suited to their planned goal," company's CEO and Managing Director Rajesh Sud said in a statement here.

The product also offers tools to manage good returns without taking undue risk through seven different fund options, he said.