SmartHealth Insurance is an over-the-counter product, and can be sold to individuals who fulfill a set of pre-underwritten criteria. This eliminates the hassle of health tests and other procedure involved in buying health Insurance , it said in a statement.

''With a Bharti AXA General Insurance health policy, customers can opt for various add-on covers that provide additional benefits and compensations. Apart from our group and individual health products, we will also launch products for the rural and micro segment,'' said Company Vice President (Underwriting and Product Development) Narayanamurthy.

The company already has a group health and personal accident products under its current health offering to the market.

''Before the close of the year, we plan to increase our branch strength to 80 offices from our existing 30 offices across the country. We would like to penetrate the largely untapped Tier II and III markets in India through massive expansion of our distribution network,'' said Mr Kimsoon Chua COO of the company while describing its expansion plans.

The company also plans to increase its headcount to 1,500 employees by the end of the year, he said.

The company has also filed 3 more products with the regulator - SmartHealth Critical, SmartHealth Essential and SmartHealth Deductible.